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The 3rd Shanghai Coffee Culture Week held its opening ceremony in Xuhui District, Shanghai, on May 20. This year's coffee celebration is expected to last half a month, during which various exciting events will be held, including the inaugural West Bank International Coffee and Lifestyle Festival, citywide free coffee tastings, "Coffee + Theater" performances, "Coffee + Sports," and more. The theme song of the "Coffee Together" honor roll was premiered at the opening ceremony. The music video of the theme song showcases coffee moments and the coffee lifestyle at various iconic landmarks in Shanghai, reflecting the urban warmth and international image embodied by the city's distinct coffee culture.
The honor roll event was jointly organized by the Shanghai headquarters of China Media Group (CMG), China Global Television Network (CGTN), and CMG's 5G streaming platform Yangshipin, with the aim of promoting coffee culture and bringing people together to share the joy of coffee.