English Español Français العربية Русский
Radio TV
Radio TV
Download
Video 14:43, 19-Jun-2023
Translate
EnglishEspañolFrançaisالعربيةPусскийDeutsch日本語
EnglishEspañolFrançaisالعربيةPусскийDeutsch日本語X
LEGO's CCO sheds light on toy giant's success in China

Translating...

Content is automatically generated by Microsoft Azure Translator Text API. CGTN is not responsible for any of the translations.

Error loading player: No playable sources found
07:51

As the toy industry evolves, LEGO has successfully navigated shifting consumer trends for over 91 years. The Danish toy company's Chief Commercial Officer (CCO) Colette Burke talks to CGTN's Dai Kaiyi during her recent visit to east China's Shanghai. The CCO explains how the company continues to innovate and adapt in an ever-changing landscape, and shares her vision for LEGO's expansion in the Chinese market.

RELATED STORIES

Analyst sheds light on China's economic prospects

Analyst sheds light on China's economic prospects

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Video

03:58, 12-Dec-2024

European truck giant's executive eyes opportunities in Chinese market

European truck giant's executive eyes opportunities in Chinese market

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Video

12:27, 18-Mar-2025

CDF 2025: What is the most critical factor for success in China?

CDF 2025: What is the most critical factor for success in China?

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Business

05:50, 25-Mar-2025

MORE FROM CGTN

China's first underwater computing center boosts AI development

China's first underwater computing center boosts AI development

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Video

05:53, 26-Mar-2025

ESM chief on China-Europe cooperation

ESM chief on China-Europe cooperation

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

ShowBiz

05:13, 26-Mar-2025

Death toll in South Korea wildfires rises to 22

Death toll in South Korea wildfires rises to 22

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Video

04:59, 26-Mar-2025

Magnitude-4.2 quake strikes Hebei: CENC

Magnitude-4.2 quake strikes Hebei: CENC

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Video

03:58, 26-Mar-2025

TOP NEWS

Asia's economy to grow 4.5% in 2025: Boao Forum for Asia report

Asia's economy to grow 4.5% in 2025: Boao Forum for Asia report

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Economy

07:13, 25-Mar-2025

Global investors confident in Chinese assets

Global investors confident in Chinese assets

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Markets

10:09, 25-Mar-2025

Ukraine, Russia confirm immediate Black Sea and energy ceasefire

Ukraine, Russia confirm immediate Black Sea and energy ceasefire

{"type":2,"value":"CGTN","commentator":[],"valueShow":true,"commentatorShow":false}

Europe

16:36, 25-Mar-2025

Open in CGTN APP for better experience

Search Trends

SITEMAP

EXPLORE MORE

DOWNLOAD OUR APP

Copyright © 2023 CGTN. 京ICP备16065310号

京公网安备 11010502050052号

Disinformation report hotline: 010-85061466

SITEMAP

EXPLORE MORE

DOWNLOAD OUR APP

Copyright © 2023 CGTN. 京ICP备16065310号

京公网安备 11010502050052号

Disinformation report hotline: 010-85061466