Editor's note: In our BizFocus series, CGTN anchors and reporters explore the most vibrant business sectors in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

During the Dragon Boat Festival, one of the things that stand out is the surge in sales of zongzi, the traditional rice dumplings. Vendors are constantly innovating and offering new flavors every year, making this holiday treat even more exciting. In this report, CGTN's Olivia He takes a closer look at this year's latest trends in zongzi and how merchants are infusing modern twists to make it even more appealing to the younger generation.