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A world of martial arts-themed live-action role play (LARP) was open for participants for the first time at the China International Cartoon and Animation Festival.
It aimed to provide those taking part with a life-changing immersive experience in a short period of time. But it is only one of the many formats of immersive experience that's on the rise in China.
CGTN reporter Zhao Chenchen visited PINGIC, a Hangzhou-based startup specializing in creating immersive experiences using projected lights.
"Immersive art is about imagination," Liu Zhiliang, founder of PINGIC told CGTN.
Liu has been involved in immersive art as an entrepreneur since he started college 10 years ago. He was also the first graduate of new media art, a major that combines art with coding, from China Academy of Art.
He has witnessed the expansion of immersive art in China from simple projection lights to large live-action venues. Now, he's leading a company to create an immersive travel experience on one of the islands of Qiandao Lake in east China's Zhejiang Province.
This use of imagination can expand as far as to a virtual world.
You Shangshang, the creative director at Openverse – a creative agency that utilizes AI and game engines as technological solutions – believes that the digital world can provide more details to users, which in turn would trigger wider imagination for people to feel being immersed.
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Disinformation report hotline: 010-85061466
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Copyright © 2023 CGTN. 京ICP备16065310号
Disinformation report hotline: 010-85061466