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A recent survey shows that young consumers in China are increasingly drawn to "curated retail," with over 60 percent showing a preference for products or services tailored to their personalized and experiential desires. With "90s" and "00s" generations as the driving force, interest-based consumer trends like pets, camping, and collectibles have surged. To meet these demands, shops and brands are embracing innovation and offering diverse experiences like art installations, storytelling exhibitions, casual communal spaces, and ever-changing fairs and displays, driving the emergence of new consumption trends.
(Cao Yangzi, Luo Yimeng, Xie Yuhan and Zhao Wanying from Communication University of China also contributed to the story.)
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Copyright © 2023 CGTN. 京ICP备16065310号
Disinformation report hotline: 010-85061466