Editor's note: In our BizFocus series, CGTN anchors and reporters explore the most vibrant business sectors in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

Traditional Chinese content is becoming increasingly popular in the entertainment sector, particularly within the gaming industry. To gain a better understanding of this trend and the recent surge in the popularity of Chinese online games overseas, join CGTN's Chen Tong on a tour of the China Joy Expo. This annual event, held in Shanghai, provides a fascinating insight into the latest developments in the world of Chinese gaming and the impact of traditional culture on the industry.