Logo and jersey of the NFL's Dallas Cowboys. /CFP
The NFL's Dallas Cowboys are listed as the most valuable sports club in the world, worth $9.2 billion, by the sports business website Sportico. They are over $1.5 billion above the second on the list, the Golden State Warriors, whose market value is $7.56 billion.
The top 10 most valuable teams on Sportico's list are the following:
1. Dallas Cowboys (NFL): $9.2 billion
2. Golden State Warriors (NBA): $7.56 billion
3. New York Yankees (MLB): $7.13 billion
4. New York Giants (NFL): $7.04 billion
5. Los Angeles Ram (NFL)s: $6.94 billion
6. New England Patriots (NFL): $6.7 billion
7. New York Knicks (NBA): $6.5 billion
8. Los Angeles Lakers (NBA): $6.44 billion
9. San Francisco 49ers (NFL): $6.15 billion
10. New York Jets (NFL): $6.11 billion
Jerry Jones, owner of the Dallas Cowboys, watches the team's training camp at River Ridge Playing Fields in Oxnard, California, July 27, 2023. /CFP
The Cowboys built their incredible market value with continuously growing revenue. They made $1.05 billion in 2022, $272 million more than the Rams, which were the second-most-valuable franchise in the NFL last season. Moreover, the Cowboys became the second club in history that generated over $1 billion in revenue after Barcelona of La Liga during the 2019-20 campaign.
Six of the 10 clubs above are from the NFL, which made $17.8 billion in national media and advertising revenue last season, $12 billion of which was shared by all 32 teams. Each of them received $375 million and averaged $5.17 billion per franchise in market value. The NFL teams are expected to get nearly $400 million in the 2023 season.
The Cincinnati Bengals, which are worth about $4 billion, are the least valuable NFL team.