China's pre-made food market is set to reach $144 billion by 2026, making it a priority in a nationwide plan to boost consumption. The southern city of Foshan has a fast-growing industry with over 200 startups entering the supply chain last year, drawn by market potential and generous subsidies. Meanwhile Alibaba's supermarket chain Freshippo is expanding its ready meal options and building an industry alliance with food producers, centralized kitchens and universities.