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How Gen Z sees the world: The cultural IP most recommended by British youth
Updated 11:31, 02-Sep-2023
Global Stringer
02:16

The China International Fair for Trade in Services (CIFTIS) will be held from September 2 to 6 in Beijing. As the world's largest comprehensive trade fair for services, it is also an important exhibition platform for showcasing global innovation and creativity. This year, the United Kingdom will be the guest of honor at CIFTIS and set up the largest service trade pavilion at the exhibition.

In this episode, CGTN Stringer went to London's Russell Square to ask local Gen Z youngsters to predict which local IPs will be on display at this year's UK Pavilion. Most of them mentioned Harry Potter, which not only accompanied them in their childhood but is also closely related to British culture. The magnificent Lord of the Rings series and the mysterious agent James Bond were also mentioned as popular and timeless IPs that are also loved by young people.

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