On September 1, 2023, a launch ceremony for the International Tourism Alliance of Silk Road Cities was held in Jingdezhen, Jiangxi Province, along with a series of other activities, including the International Forum on Culture and Tourism Development of Silk Road Cities 2023. Jingdezhen, which witnessed the founding of the alliance, is one of China's top tourist cities and is well known as the millennia-old world capital of porcelain.