Paddington diplomacy: UK brings prominent cultural brands to CIFTIS

Honored as this year's guest country, the United Kingdom has dispatched its most expansive delegation to the China International Fair for Trade in Services (CIFTIS) to date. Paddington Bear, Shaun the Sheep, Bluey, Formula One, and other renowned brands and intellectual property entities from Britain all made an appearance at the Beijing event. A fully functioning scaled-down version of London Bridge symbolizing thriving UK-China trade ties also impressed visitors. British sports training startup Rezzil showcased some of its virtual reality games, allowing visitors to don a headset and become immersed in the world of virtual sports.

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