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Live: A blue ocean market for the sports industry
Live: A blue ocean market for the sports industry

The 19th Asian Games has kicked off in Hangzhou. With approximately 12,000 athletes from 45 nations and regions, the event is set to be the biggest in more than a decade in China. Looking beyond the arena and scoreboards, CGTN host Zheng Junfeng speaks to Dr. Li Yonghong, associate professor at the School of Sport Economics and Management of the Central University of Finance and Economics; Paul Dong, co-founder of Ei Asia Limited; Mark Thomas, managing director of S2M Consulting and Remigio Brunelli, managing director of Tecnica Group China, to talk about the games and to get their perspectives on how the Asian Games will help evolve China's sports industry.

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Live: A blue ocean market for the sports industry

The 19th Asian Games has kicked off in Hangzhou. With approximately 12,000 athletes from 45 nations and regions, the event is set to be the biggest in more than a decade in China. Looking beyond the arena and scoreboards, CGTN host Zheng Junfeng speaks to Dr. Li Yonghong, associate professor at the School of Sport Economics and Management of the Central University of Finance and Economics; Paul Dong, co-founder of Ei Asia Limited; Mark Thomas, managing director of S2M Consulting and Remigio Brunelli, managing director of Tecnica Group China, to talk about the games and to get their perspectives on how the Asian Games will help evolve China's sports industry.