Graphics by CGTN's He Jingyi, Liu Yang
China's home-grown brands have made a strong comeback, thanks to the emergence of new channels such as internet marketing and social media, as well as their ability to innovate at an incredible speed. The trend, known as "guochao" in Chinese, sees storied brands reinventing themselves with crossover and ancillary products to entice a new breed of Gen Z consumers.
(Cover via CFP)
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