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Live: Exploring the Asian Games' spillover effects
Live: Exploring the Asian Games' spillover effects

The sporting spectacle of the Asian Games has scaled new heights and garnered immense interest globally. The ongoing 19th Asian Games saw a record-breaking 176 enterprises vying for sponsorship opportunities. The income and sheer scale from the sponsorships marked an all-time high in the history of the Games. CGTN speaks with sports industry experts to delve into the far-reaching spillover effects and the substantial economic impact of this event. 

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Live: Exploring the Asian Games' spillover effects

The sporting spectacle of the Asian Games has scaled new heights and garnered immense interest globally. The ongoing 19th Asian Games saw a record-breaking 176 enterprises vying for sponsorship opportunities. The income and sheer scale from the sponsorships marked an all-time high in the history of the Games. CGTN speaks with sports industry experts to delve into the far-reaching spillover effects and the substantial economic impact of this event.