China Media Group (CMG) launched the 2024 version of a project aiming to strengthen the country through brand communication on Thursday in Beijing, and officially released the new 2024 integrated media communication service program of the project. 

CMG President Shen Haixiong attended the event and delivered a speech, saying that CMG is the most important showcase of China's brands, and the most influential brand communicator and shaper.

The upcoming 2024 Paris Olympics will provide an important opportunity for CMG to showcase China's corporate image to the world, he said.

CMG will continue to optimize, enrich and upgrade its integrated media communication service solutions, join hands with the majority of high-quality enterprises in shaping national brands with far-reaching fame and reputation, and work together to tell the story of Chinese brands, broaden the visibility of Chinese brands, build up Chinese brands' image and disseminate the voices of Chinese brands, he said.

Strong brands make a strong enterprise, and strong enterprises make a strong country, he said. He added that CMG will help China's brands ride on the momentum, grow bigger and stronger, and shine around the world while writing a new chapter on branding for the strong recovery of China's economy.

The project is an innovative national communication project launched by CMG in cooperation with relevant ministries and commissions of the central government, aiming to tell the story of China's brands and disseminate China's brand culture by relying on CMG's strong leadership, communication power and influence.

Over the past five years, it has provided systematic integrated media communication services for more than 70 outstanding Chinese brands, and enhanced the competitiveness of Chinese brands in China and abroad.