The United Nations World Tourism Organization's (UNWTO) prestigious 25th General Assembly commenced on October 16. A remarkable five-day event unfolds, drawing high-level delegates and distinguished ministers from over 150 nations to the ancient city of Samarkand, Uzbekistan. The discourse revolves around the revival and enduring sustainability of tourism, with a key focus on diversifying tourism investments. Samarkand, renowned as the "shining pearl of the Silk Road," brings to the table 2,500 years of history, continuing to play a pivotal role in advancing trade and communication, particularly within the framework of the Belt and Road Initiative.

In this year's UNWTO Global Investment Forum, CGTN's Zheng Junfeng engages in meaningful dialogues with high-level ministers. Together, they aim to discover strategic solutions that align the interests of "people, planet, and prosperity" within the global tourism industry.