In China, the term "little giant" refers to small and medium-sized enterprises recognized by the government for their innovative, niche and high-potential businesses. China is prioritizing support for such companies. And many are taking part in the 134th China Import and Export Fair, better known as the Canton Fair, currently underway in Guangzhou. Cao Chufeng reports.

At the 134th Canton Fair, running until early November, China's most prominent international trade exhibition, the "little giant" firms stand out. Jeff Lin, the overseas sales director for a producer of lithium battery products, explains the business advantages that come from holding the title.

JEFF LIN Overseas Sales Director, Shenzhen Carku Technology "Being recognized as a little giant has a significant impact on both our brand's influence and our competitiveness in the market. We can use the title to access more business opportunities. On the other hand, it can also lead to greater support and funding from the government."

Jeff invites us to his company's manufacturing base, to explain details about the lithium industry.

Companies in industries considered crucial for high-quality development are more likely to be granted the "little giant" title.

Official data shows China's export value of lithium batteries has seen double-digit growth for fourteen consecutive quarters, thanks to substantial government support for the industry.

JEFF LIN Overseas Sales Director, Shenzhen Carku Technology "China is actually very focused on the development of the lithium battery industry. China has now increased its support for the development of electric vehicles and has introduced different preferential policies and support measures. This has allowed China's lithium battery industry to stand out on the global stage."

CAO CHUFENG Guangzhou "There are over 10,000 little giants throughout China, and the number is still increasing. The government values these smaller companies with innovative technologies, and sees them as an important drive for innovation and the economy."

WU HAIFENG Executive Director, Shenzhen Institute of Data Economy "In the past 20 years, we've focused on industrializing and developing large-scale industries. But as the industrial sector transitions toward high-quality development, we should pay more attention to niche industries. The nation aims to maintain robust supply chains, and guarantee the success of broader product categories with many 'little giant' firms backing them."

High-tech industries, including those in niche markets, are among the most dynamic sectors in China. Economic data from the first three quarters of the year shows, investments into these sectors increased of more than 11 percent year-on-year. Cao Chufeng, CGTN, Guangdong Province.