Editor's note: In our BizFocus series, CGTN anchors and reporters explore the most vibrant business sectors in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

Emotional consumption is on rise in China with shoppers placing increasing importance on the emotional experience they have while shopping, rather than the practical aspects or functionality of a product. According to a survey, nearly 60% of young people prioritize emotional value in their consumption decisions. To catch up with the trend, businesses are shifting their focus to creating and delivering emotional value to attract customers. CGTN's Olivia He explains in this episode of BizFocus.