Editor's note: In our BizFocus series, CGTN anchors and reporters explore the most vibrant business sectors in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

The 6th CIIE serves as a gathering for long-time associates. Many participating companies have faithfully attended every edition since its establishment in 2018. They are drawn to this platform which provides them with an opportunity to exhibit their products and services to the vast Chinese market. Concurrently, several foreign governments aim to capitalize on this unique annual occasion to bolster their standing among Chinese consumers by arranging special business delegations. In this report, CGTN's Wang Tianyu and Hou Jing delve into the strategies that have helped the CIIE build its reputation among international exhibitors.