Visitors observe a traditional craft at a booth promoting Zhejiang Province at the China International Import Expo in Shanghai on November 5, 2023. /IC
A woman participates in a cultural event at a booth promoting Zhejiang Province at the China International Import Expo in Shanghai on November 5, 2023. /IC
People dressed in hanfu attire showcase products from Zhejiang Province at the China International Import Expo in Shanghai on November 5, 2023. /IC
Visitors visit the booth promoting Zhejiang Province at the China International Import Expo in Shanghai on November 5, 2023. /IC
A staff member demonstrates traditional puppetry at a booth promoting Zhejiang Province at the China International Import Expo in Shanghai on November 5, 2023. /IC
Zhejiang has distinctly positioned itself as a modern, future-thinking, albeit culture-rich Chinese province through its booth at the China International Import Expo currently underway in Shanghai. Themed "Smart Zhejiang," the booth showcases the heritage of the area's Jiangnan water towns. Through displays of traditional arts and crafts – for example, weaving and puppetry – amid modern lighting and fixtures, visitors have been able to sense and experience the province's multiple forms of intangible cultural heritage.