The younger generation is placing an ever-growing importance on health and wellbeing, seeking balance amid the busyness of their daily lives. This shift in focus is driving a surge in health-conscious consumption. CGTN's Hu Binyi talked with Henning Kristoffersen, commercial counsellor of the Norwegian Embassy in Beijing, and Simon Seward, executive vice president of human health and nutrition at Aker BioMarine, during this year's China International Import Expo (CIIE). They both noted that the health-conscious market is expanding in China, and the CIIE offers a platform for Norwegian companies hoping to enter the Chinese market.