In Chuxiong, Yunnan, embroidery is a traditional skill passed down for generations among the local ethnic Yi girls. Although Yi embroidery has long been counted among the nation's intangible cultural heritage, being hidden among the mountains of southwest China, it remained little known. Zhang Qiongfen, who has been a fine embroiderer since her childhood, was forced to make a living by doing odd jobs at construction sites. However, all that changed when Yi embroidery was featured at the Shanghai Fashion Week. Subsequently, Zhang Qiongfen's work made an appearance at Milan Fashion Week, and she is now receiving regular orders from overseas.