China Media Group (CMG) unveiled the official theme and logo for the 2024 Spring Festival Gala on Saturday ahead of the upcoming Year of the Dragon in February 2024.

The logo of the Spring Festival Gala uses the character "龘," meaning "the soaring of the dragons," as the main visual symbol. The chosen character is a metaphor to depict the thriving 1.4 billion Chinese people, as the dragon has evolved into a spiritual symbol and totem for the Chinese people over thousands of years.