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2024 Spring Festival Gala official mascot released

CGTN

 , Updated 23:21, 06-Dec-2023
01:06

The 2024 Spring Festival Gala official mascot, "Loong Chenchen," was unveiled by the China Media Group on Wednesday.

The name "Loong Chenchen" incorporates the Chinese character "Loong," which translates to "dragon" in English. The dragon has long held significant spiritual and cultural importance in China, featuring prominently in literature, art, folklore, architecture, clothing, and painting for thousands of years. In line with this rich heritage, the mascot embodies auspicious meanings of good fortune, peace and happiness.

The mascot is intricately designed, drawing inspiration from China's deep and enduring traditional culture. An example of this is the incorporation of the unique ancient dragon nose into its design. This element is inspired by a dragon-shaped artifact dated back to the Xia Dynasty (around 2070 BC-1600 BC). The artifact is crafted from over 2,000 pieces of turquoise and was unearthed at the Erlitou archaeological site in Yanshi District, Luoyang, Henan Province. 

The design of the dragon nose draws inspiration from a dragon-shaped artifact dated back to the Xia Dynasty (around 2070 BC-1600 BC). /CMG
The design of the dragon nose draws inspiration from a dragon-shaped artifact dated back to the Xia Dynasty (around 2070 BC-1600 BC). /CMG

The design of the dragon nose draws inspiration from a dragon-shaped artifact dated back to the Xia Dynasty (around 2070 BC-1600 BC). /CMG

The design of the dragon's spine structure and belly pattern is inspired by a ritual wine vessel dated back to the Western Zhou Dynasty (1046 BC-771 BC). /CMG
The design of the dragon's spine structure and belly pattern is inspired by a ritual wine vessel dated back to the Western Zhou Dynasty (1046 BC-771 BC). /CMG

The design of the dragon's spine structure and belly pattern is inspired by a ritual wine vessel dated back to the Western Zhou Dynasty (1046 BC-771 BC). /CMG

The design of the dragon's eyebrow arch and shoulders draws inspiration from the bronze ware dated back to the middle of the Spring and Autumn Period (770 BC-476 BC). /CMG
The design of the dragon's eyebrow arch and shoulders draws inspiration from the bronze ware dated back to the middle of the Spring and Autumn Period (770 BC-476 BC). /CMG

The design of the dragon's eyebrow arch and shoulders draws inspiration from the bronze ware dated back to the middle of the Spring and Autumn Period (770 BC-476 BC). /CMG

Additionally, the design of the dragon claw in "Loong Chenchen" draws inspiration from the pattern of the Nine-Dragon Wall of the Palace Museum in Beijing, exuding a sense of solemnity. And the design of its dragon fin is based on a Tang Dynasty (618-907) artifact resembling a gold dragon in motion, which is exhibited in the Xi'an Museum in northwest China's Shaanxi Province.

The design of dragon claw is inspired by the pattern of Nine-Dragon Wall of the Palace Museum in Beijing, China. /CMG
The design of dragon claw is inspired by the pattern of Nine-Dragon Wall of the Palace Museum in Beijing, China. /CMG

The design of dragon claw is inspired by the pattern of Nine-Dragon Wall of the Palace Museum in Beijing, China. /CMG

The design of dragon fin is based on a Tang Dynasty (618-907) artifact resembling a gold dragon in motion, which is exhibited in the Xi'an Museum in northwest China's Shaanxi Province. /CMG
The design of dragon fin is based on a Tang Dynasty (618-907) artifact resembling a gold dragon in motion, which is exhibited in the Xi'an Museum in northwest China's Shaanxi Province. /CMG

The design of dragon fin is based on a Tang Dynasty (618-907) artifact resembling a gold dragon in motion, which is exhibited in the Xi'an Museum in northwest China's Shaanxi Province. /CMG

The color scheme of "Loong Chenchen" features traditional Chinese hues, including "Chengxia," which translates to red or rosy clouds in English, symbolizing youth and vitality. Additionally, "Chunchen," representing the color turquoise, signifies spring, hope and growth.

The color scheme of
The color scheme of "Loong Chenchen" features traditional Chinese hues. /CMG

The color scheme of "Loong Chenchen" features traditional Chinese hues. /CMG

The Spring Festival Gala, known in Chinese as "Chunwan," is an essential part of the Lunar New Year celebrations and is deeply cherished by the Chinese people. Featuring a diverse array of performances, including music, dance, comedy and drama, the Gala is much more than an entertainment show. Rather, it symbolizes a time for family gatherings and the joyful ushering in of the new year.

During the Spring Festival, families throughout China will come together. Broadcasting on the Lunar New Year's Eve, the Gala is watched by more than a billion people, creating a shared experience that enhances feelings of unity and reunion.

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