Promoting China's colorful Hubei Province via audio and visual media, the latest edition of "Hubei Media Week" was held in New York City in the United States.

Having been held six times in 12 countries since 2016, the Hubei Media Week serves as a platform dedicated to promoting exchanges and cooperation between China and other countries.

Entitled "The 2023 Audio-Visual China: Hubei Media Week in America & Canada," this year's event kicked off on Wednesday, showcasing the latest cultural and media achievements of this central China province while boosting cooperation between China and the US as well as Sino-Canadian ties.

A total of 12 new cooperation projects were signed during the event, which lasted from December 13 to 15.