2023.12.19 22:44 GMT+8

Nourishment for the mind

Updated 2023.12.20 08:04 GMT+8
CGTN

To fulfill their vision of an ideal life in the countryside, three young men went back to their hometown. Starting with turning an abandoned granary into an art incubation space, they established the unique "partner" platform incubated from the tradition of the countryside culture system to form a countryside entity by pooling more resources. Since 2021, Jiashantou Village, located in Sishui County, Jining City, east China's Shandong Province, has attracted more than 1.5 million visitors, driving a total tourism revenue of 750 million yuan. The average collective income of villages in the demonstration area was 40.4 percent above the country's average. The case is presented to you by the World Tourism Alliance's annual "Best Practices of Rural Revitalization through Tourism" report.

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