AI leads the parade at CES 2024, infusing everything from PCs to cars

Artificial intelligence (AI) took center stage at Consumer Electronics Show (CES) 2024, showcased not just in software but embedded into the very brains of our gadgets. Chipmakers, from traditional giants like Intel to mobile frontrunners like Qualcomm, are betting on "AI-cores" – dedicated neural processing units (NPUs) – to revolutionize everything from PCs to smartphones to cars.

Intel, proclaiming "AI everywhere," talked a lot about their recently launched, NPU-equipped "Core Ultra" series, paving the way for "AI PCs" capable of running powerful generative AI locally, without needing constant internet access.

However, the new, 14th-generation laptop Core chips introduced at CES 2024 are not packed with any NPU.

Meanwhile, its long-time rival AMD boldly declared their ambition to "define the AI era" with their new Ryzen chips, the first to bring NPUs to desktop PCs. But only high-end models benefit from this AI boost.

Both companies promised AI-powered features like enhanced video conferencing with seamless background blurring, automated video editing, and even creative tasks like generating text, images, and videos on our PCs.

But AI ambitions extended beyond desktops. Qualcomm, a veteran of NPU-equipped Android phones, is set to announce plans to bring the technology to XR headsets, enabling more human-like interactions with digital assistants. Samsung, aiming to turn our TVs into "AI screens," equipped their latest sets with NPUs for improved image quality.

Even the gaming world wasn't spared. Nvidia, one of the driving forces behind the recent AI boom, unveiled AI-powered non-player characters in video games that converse beyond pre-recorded lines. They also introduced new GeForce RTX chips capable of training AI programs based on user data, bringing personal AI development to the masses.

The automotive industry wasn't to be outdone. Mercedes-Benz introduced MBUX Virtual Assistant, a generative AI companion that can remind you of upcoming meetings and even dial in with your permission. Chinese carmaker Geely's Zeekr became the first to adopt Intel's new EV chips, drawn in by the company's commitment to backwards compatibility – a crucial factor in the fast-paced world of technology.