The Chinese TV drama "Blossoms Shanghai," which depicts a story in the 1990s, screened its final episode on January 9, after going viral in China. But the heat of the drama is still ongoing. Landmarks that appeared in the drama have drawn tourists from across the country.

According to travel agency Tongcheng Travel, in the first week of the drama's premiere on December 27, searches of tourism products related to Shanghai's Pedestrian Street on Nanjing Road jumped by 73 percent from the previous week.