Live: TV series 'Blossoms Shanghai' boosts city's travel economy

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Live: TV series 'Blossoms Shanghai' boosts city's travel economy

Chinese TV drama "Blossoms Shanghai," which depicts a story in the 1990s, aired its final episode on Tuesday after going viral. But the drama and related items are still a hot topic on social media, with landmarks that appeared in the drama attracting tourists from across the country.

A former paradise for gastronomes, Huanghe Road in downtown Shanghai was home to over 100 restaurants and a dining hub for the city's rich and famous. But everything started to change in the mid-1990s when a spate of changes sapped the luster out of the bustling street. However, thanks to the TV series, the area is experiencing a revival of sorts, as throngs of people armed with cameras flock to it in search of nostalgia and historical clues.