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UFI COO: Global firms remain keen to do business in China


The global expo industry has almost recovered to pre-COVID levels and global firms' interest in China remain high. That's according to data from UFI, the Global Association of the Exhibition Industry, which represents international tradeshow organizers and exhibition center operators. The Association's Chief Operating Officer, Adeline Vancauwelaert, told Xu Xinchen firms are becoming more demanding when deciding which events to attend in a bid to expand their localization plans.

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