In China's rural areas, consumption is rebounding at a slightly faster pace than in cities, driven by agriculture, retail and tourism. In Zengcheng District, in the southern city of Guangzhou, a vocational program called "Cantonese Chefs" is contributing to this trend. Graduates receive free training and up to 500,000 yuan (roughly $70,000) in low-interest startup loans. The initiative has turned the neighborhood into a food tourism hub, drawing 2 million visitors last year. Local farms are also benefiting from the growing appetite for traditional flavors and farm-to-table ingredients. From the bountiful harvests to the burgeoning e-commerce ventures and tourism sector, this small town is sowing the seeds of diverse economic opportunities.