In the recently concluded World Economic Forum (WEF), world leaders delved into a myriad of discussions, focusing on various aspects of the global digital economy, investment landscape and the shifting global order.

One of the buzzwords at WEF this year was Artificial Intelligence (AI). Exploring how AI can reshape the world and devising strategies to navigate the risks associated with its advancement became the highlights of discussion.

CGTN’s Guan Xin interviewed Sir Martin Sorrell, a highly influential figure in the advertising and marketing industry, at WEF 2024. As the founder and executive chairman of S4 Capital, he shared valuable insights on these critical topics.