Frost and fire: Understanding China's enduring ice and snow economy

Editor's note: Andy Mok, a special commentator on current affairs for CGTN, is a senior research fellow at the Center for China and Globalization. The article reflects the author's opinions and not necessarily the views of CGTN.

Two years have passed since the Beijing Winter Olympics captivated the world with its grace and athletic prowess. But its legacy isn't confined to shimmering medals and record-breaking performances. Beneath the snowy spectacle, a quieter revolution has been brewing – China's "ice and snow economy" has found its permanent place in the sun.

From ski resort expansions to soaring equipment sales, this sector has defied the usual post-event lull, evolving into a major driver of growth and diversification. Understanding why this winter sports craze is so hot reveals a fascinating interplay of factors:

Legacy infrastructure: Olympic venues haven't become white elephants; they've been repurposed for public use, attracting investment and fostering year-round participation. Think ice rinks buzzing with families beyond the Games, and ski jumps transformed into adrenaline-pumping tourist adventures.

Government push: Ongoing policy support continues to fuel the fire. Resources pour into infrastructure, training programs, and grassroots initiatives, ensuring sustained growth and accessibility.

Media momentum: The "cool factor" of winter sports hasn't faded. Social media influencers showcase the beauty and allure of icy activities, keeping them top-of-mind for domestic audiences. Think viral videos of snowboarders carving through pristine landscapes, igniting wanderlust and a desire to experience the thrill firsthand.

However, the temptation of China's ice and snow economy goes beyond the excitement of winter sports, touching on a deeper connection with regions like northeast China, known as "Dongbei" in Chinese, a former industrial powerhouse now celebrated for its rich cultural identity. This connection is vividly portrayed in "The Northeastern Bro" movie series, which, according to Beijing Daily, brings authentic northeastern dialects and narratives to the forefront, offering a sense of home to those far from it.

Directed by Qin Xiaozhen, "The Northeastern Bro" and its sequel, "The Northeastern Bro 2: My Love For You Never Ends," stars Bao Beier in narratives that do more than entertain. They open a window into the soul of northeast China, providing a nuanced exploration of its people, culture, and history. Beyond their comedic and romantic layers, these films deeply engage with the region's essence, from its resilient spirit of unwavering loyalty to family and friends to its warm traditions and down-to-earth humor, painting a vivid portrait of Dongbei's evolving identity amidst its industrial legacy.

These cinematic journeys do more than showcase the region's scenic and cultural beauty; they forge deep connections with viewers, inviting a broader appreciation for a key part of China's modern culture and history. They not only celebrate the distinctive character of the Northeast but also bridge cultural divides, leaving an indelible mark on the audience's understanding of this unique corner of the world.

The impact of "The Northeastern Bro" and its sequel underscores the compelling force of genuine regional storytelling. By delving into the heart and soul of Dongbei, these films have helped ignite a sense of nostalgia and a deeper cultural appreciation among audiences. They underscore the profound connection people feel to stories that are deeply rooted in specific places, showcasing the rich tapestry of China's cultural and regional diversity. Such narratives not only highlight the unique characteristics of each locale but also celebrate the universal human experiences that bind us all.

Dongbei represents just one vibrant thread in the vast cultural fabric of China. The country's array of winter activities reveals the depth and breadth of its regional cultures, from the eco-conscious paragliding adventures in southwest China's Yunnan Province to the storied horseback riding traditions of north China's Inner Mongolia Autonomous Region. The majestic Himalayas, the highest mountains in the world, offer their own unique appeal, challenging adventurers with their towering slopes and ancient, whispered prayers. These experiences are part of a broader narrative that China is crafting, one that goes beyond mere infrastructure development to nurture and celebrate the unique cultural essence of each region.

This dedication to cultural richness and diversity is carving a complex, enchanting mosaic of ice and snow across China, fueling not just a boom in domestic tourism but also capturing the imagination of international visitors. The global community stands eager to experience the warmth of Chinese hospitality, the breathtaking diversity of its landscapes, and the enchanting charm of each uniquely captivating, snow-covered corner of the country.

Beyond the glitz and glamour of the Olympics, China's ice and snow economy unveils a more profound narrative: a diverse collage of regional cultures, each with its unique winter adventures and authentic experiences. From the hearty laughter that resonates through Dongbei to the serene beauty of Xizang Autonomous Region's panoramic vistas, China offers an array of experiences that go beyond simple tourism. This inviting landscape of cultural and natural wonder fosters deep, meaningful connections, drawing visitors into the heart of China's icy wonderland and revealing the intricate human and cultural tapestry that thrives within.

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