In the West, there are Sunday markets, and in China, there are rural fairs, or Daji in Chinese, meaning big gathering. One of the biggest of its kind in northeastern China, Hongqi Daji, boasts a proud history of 300 years. Some 3,000 producers and vendors gather there nine mornings every month. Ahead of the Chinese Lunar New Year, cold temperatures and hot food weave together an atmosphere of festivity and comfort in which people eat and shop with an extra dose of joy.