2024 Spring Festival and China's revitalized consumption market

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For the Chinese people, the eternal theme of the Spring Festival, or Chinese New Year, remains family reunion, yet an increasing number of Chinese are choosing to integrate travel and movie-watching into their holiday traditions.

The growing spending power of Chinese consumers, combined with government policies to support shopping, tourism and cultural events during the eight-day Spring Festival holiday, will definitely contribute to sustaining China's economic growth this year, according to government officials and market analysts.

Follow the Spring Festival consumption graphic to dive into the details of China's booming consumption and the vitality of domestic demand at the beginning of 2024.