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BizFocus Ep. 77: Panda craze fuels livestreaming industry growth



Editor's Note: CGTN launches a new series called BizFocus, where anchors and reporters explore the most vibrant business sectors and events in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

During the Chinese New Year holiday, zoos with giant pandas became the new tourism hotspots in China. In recent years, the popularity of the giant panda has gone from strength to strength, driving growth in related industries, consumption, and tourism. What is the underlying logic of the panda economy? Why are people so eager to foot the bill for adorable panda experiences and merchandise? Our reporter Li Mengyuan visits Beijing Zoo to discover the dedication of a panda entrepreneur in this episode of BizFocus.

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