China’s tourism industry flourished during the Spring Festival holiday, with around 13.52 million inbound and outbound trips being made over the course of the eight-day break.

According to the National Immigration Administration, an average of 1.69 million people crossed through border customs points during the Spring Festival holiday in 2024, an increase of 2.8 times compared to the same period in 2023.

The total number of entry and exit crossings made during the holiday returned to about 90 percent of the levels seen in 2019, according to the administration.

The highest daily passenger volume was recorded on February 12, when 1.857 million people passed through border customs points.

Land ports in Guangdong, Hong Kong, and Macao witnessed the largest volume of traffic, accounting for 73.1 percent of the total entry and exit volume in China during the holiday.

Meanwhile, major airports across China also saw a rapid surge in passenger traffic volume, with Shanghai Pudong International Airport flying in and out an average of 88,000 passengers per day.

The increase in the number of tourists marked the return of the Spring Festival holidays as a peak season for international tourism.

During the Spring Festival holiday, major international travel destinations for Chinese tourists – including Dubai, Milan, and Singapore – went to great lengths to attract Chinese visitors by offering drone shows and Chinese-style festival events.