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China's festive boom continues in run-up to Lantern Festival

CGTN

Visitors flock to a lantern fair in Guangzhou, Guangdong Province on February 21, 2024. /CFP
Visitors flock to a lantern fair in Guangzhou, Guangdong Province on February 21, 2024. /CFP

Visitors flock to a lantern fair in Guangzhou, Guangdong Province on February 21, 2024. /CFP

China's consumer market has continued to thrive after the Spring Festival holiday in the approach to the Lantern Festival. A range of activities and festival-themed products continue to drive consumption as people soak up the festive atmosphere.

Visitors admire dragon-themed lanterns at Yuyuan Garden in Shanghai on January 29, 2024. /CFP
Visitors admire dragon-themed lanterns at Yuyuan Garden in Shanghai on January 29, 2024. /CFP

Visitors admire dragon-themed lanterns at Yuyuan Garden in Shanghai on January 29, 2024. /CFP

Spectacular lantern fairs are being held across the country, with vibrant and exquisite lanterns dazzling visitors from cites to villages. People are enjoying colorful lanterns while taking part in cultural activities such as poetry appreciation and riddle solving to appreciate the charm of Chinese culture.

People dressed in traditional Chinese costumes attend a parade in Xuan'en County, Hubei Province on February 18, 2024. /CFP
People dressed in traditional Chinese costumes attend a parade in Xuan'en County, Hubei Province on February 18, 2024. /CFP

People dressed in traditional Chinese costumes attend a parade in Xuan'en County, Hubei Province on February 18, 2024. /CFP

The fascination and love of traditional Chinese culture among young Chinese made "China chic" a buzzword at the beginning of the Year of the Dragon. Hanfu parades, Chinese music performances and many other activities highlighting Chinese elements are being held across the country, reflecting the craze for Chinese-style clothing and accessories in stores and online.

Visitors wearing costumes featuring Chinese elements attend activities highlighting
Visitors wearing costumes featuring Chinese elements attend activities highlighting "China-Chic" at Happy Valley amusement park in Beijing on February 13, 2024. /CFP

Visitors wearing costumes featuring Chinese elements attend activities highlighting "China-Chic" at Happy Valley amusement park in Beijing on February 13, 2024. /CFP

Goods featuring the dragon, this year's sign of the Chinese zodiac, are proving particularly popular. Dragon-themed clothing, dragon-head hats and dragon-themed food are all continuing to sell well.

Students wearing hanfu and dragon-head hats take a class at a school in Xuzhou, Jiangsu Province on January 26, 2024. /CFP
Students wearing hanfu and dragon-head hats take a class at a school in Xuzhou, Jiangsu Province on January 26, 2024. /CFP

Students wearing hanfu and dragon-head hats take a class at a school in Xuzhou, Jiangsu Province on January 26, 2024. /CFP

According to China's Ministry of Culture and Tourism, major shopping destinations across the country received over 80 million visits in the first 10 days of the Year of the Dragon, an increase of 81 percent over the same period last year.

Cakes featuring Chinese dragons are seen for sale at a time-honored cake brand store in Beijing on February 10, 2024. /CFP
Cakes featuring Chinese dragons are seen for sale at a time-honored cake brand store in Beijing on February 10, 2024. /CFP

Cakes featuring Chinese dragons are seen for sale at a time-honored cake brand store in Beijing on February 10, 2024. /CFP

The average daily revenue for accommodation and catering services jumped 25.4 percent and 31.5 percent respectively year-on-year during the eight-day Spring Festival holiday, according to the State Administration of Taxation.

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