China's literary circle recently cheered on a sales event, as Dong Yuhui, one of China's most followed influencers, helped a prestigious literary magazine create a sales miracle. And that's just one example of how internet stardom can drive social trends. CGTN's Wang Qianhui takes a deep dive into the influencer effect on top of China's ever-growing livestreaming business to explore its various facets of impact and to understand the factors fueling their power.