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BizFocus Ep. 78: Pingdu's industry cluster meets global beauty demand



Editor's Note: CGTN launches a new series called BizFocus, where anchors and reporters explore the most vibrant business sectors and events in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

False eyelashes have become increasingly popular among beauty enthusiasts in China, as they can dramatically enhance one's appearance. Nearly 70 percent of the world's false eyelashes are manufactured in the small county of Pingdu, located in the eastern province of Shandong, China. These factories in Pingdu have successfully utilized cross-border e-commerce platforms to cater to the specific needs and preferences of customers worldwide. In this episode of Bizfocus, our reporter, Hou Jing, delves into the fascinating world of the eyelash industry in Pingdu, uncovering the secrets behind their manufacturing process and how they have managed to thrive in the global market.

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