A cup of coffee with a picture of the God of Wealth on its top is seen at a coffee shop in Beijing on February 26, 2024. /CFP
A statue of the God of Wealth is placed at a coffee shop in Beijing on February 26, 2024, to promote its coffee featuring a picture of the deity placed on every cup. /CFP
A statue of the God of Wealth is placed at a coffee shop in Beijing on February 26, 2024, to promote its coffee featuring a picture of the deity placed on every cup. /CFP
Coffee cups are displayed at a coffee shop in Beijing on February 26, 2024. /CFP
A coffee shop in Beijing has become a popular hangout for young people. Inspired by traditional Chinese New Year pictures, the coffee shop has been placing edible rice-paper images of the God of Wealth on each cup of coffee, and this idea has proven to be a great success. Greeting the God of Wealth is a traditional custom to celebrate the Chinese New Year, as the deity is believed to bring good fortune to people.