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China's obsession with nostalgia promotes Gen-Z consumption


China's brands are tapping into the younger generation's obsession with nostalgia, especially those born between 1995 and 2009, also known as Generation Z. 

According to new-media analytics firm Topklout in a report "Observation of Young People's Consumption," 94.7 percent of young people will buy certain snacks or drinks out of childhood nostalgia. 

What do you miss from your childhood? Are you willing to pay for it?

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