China
2024.03.07 16:36 GMT+8

China ushers in smart, immersive tourism

Updated 2024.03.07 16:36 GMT+8
CGTN

An immersive exhibition recreating scenes from Chinese science fiction writer Liu Cixin's book "The Three-Body Problem" is held at the Eastern Suburb Memory Fashion Industrial Park in Chengdu, Sichuan Province. /Provided to CGTN by the Eastern Suburb Memory Fashion Industrial Park

Visitors to Chengdu, southwest China's Sichuan Province can have their fantasies fulfilled at the Eastern Suburb Memory Fashion Industrial Park, a factory-turned fashion destination that features a variety of immersive experiences.

Visitors react to "The Three-Body Problem" immersive exhibition at the Eastern Suburb Memory Fashion Industrial Park in Chengdu, Sichuan Province. /Provided to CGTN by the Eastern Suburb Memory Fashion Industrial Park

With huge LED installations and digital technology recreating 13 scenarios from "The Three-Body Problem" by Chinese science fiction writer Liu Cixin, an exhibition currently being held at the fashion park is offering visitors an opportunity to step into the world of the Hugo Award-winning book and experience the mysterious story in person.

The ARTE Museum provides visitors with an all-round immersive experience of virtual nature at the Eastern Suburb Memory Fashion Industrial Park in Chengdu, Sichuan Province. /Provided to CGTN by the Eastern Suburb Memory Fashion Industrial Park

The ARTE Museum, a world-class digital art exhibition venue, presents 11 collections of digital artworks in some 5,000 square meters of gallery space. Artists use cutting-edge digital technology such as projection mapping and mirror reflection to provide visitors with a completely immersive experience of virtual nature.

The ARTE Museum offers visitors an all-round immersive experience of virtual nature at the Eastern Suburb Memory Fashion Industrial Park in Chengdu, Sichuan Province. /Provided to CGTN by the Eastern Suburb Memory Fashion Industrial Park

Outside, industrial heritage is seen throughout the streets of the complex, recreating vivid scenes from the cyberpunk genre of films.

Streets featuring industrial heritage recreate scenes from cyberpunk films at the Eastern Suburb Memory Fashion Industrial Park in Chengdu, Sichuan Province. /Provided to CGTN by the Eastern Suburb Memory Fashion Industrial Park

These attempts to provide better tourism experiences have enabled the Eastern Suburb Memory Fashion Industrial Park to be recently included in a pilot scheme to cultivate national smart tourism projects that feature immersive experience spaces.

Visitors admire the beauty of China's grotto art presented through digital technology at the "Magnificence and Grandeur: Immersive Experience of Grotto Art" exhibition at the National Museum of China in Beijing. /CFP

Smart tourism, which features the integration of digital technology such as augmented reality, virtual reality, artificial intelligence, and cultural creative elements in tourist spaces, allows people to gain knowledge and appreciate culture through immersive interactions, and has been gaining in popularity in China in recent years.

A performance showcasing city life during Tang Dynasty (618-907AD) is staged at the "The Longest Day in Chang'an" theme block in Xi'an, Shaanxi Province. /CFP

A survey conducted by the China Tourism Academy showed that more than 80 percent of the interviewees were willing to spend more money and time to experience new technology in tourism.

Visitors enjoy a 3D light show at the Huangguoshu Waterfall, one of the largest waterfalls in China, in Anshun, Guizhou Province. /CFP

As tourism gradually shifts from rushed sightseeing towards in-depth travel and interactive leisure experiences, experts believe science and technology have become the "new quality productive forces" of tourism industry that will create new products, new forms and new scenarios that will help accelerate the development of smart tourism.

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