In this file photo, visitors dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. /VCG
In this file photo, visitors dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. /VCG
In this file photo, visitors dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. /VCG
In this file photo, visitors dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. /VCG
In this file photo, a visitor dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. /VCG
Set against the enchanting blend of contemporary trends and the intricate tapestry of traditional heritage and Song Dynasty (960-1279) culture, a China-chic festival unfolded within the ancient alleys of Qinghefang in Hangzhou, Zhejiang Province, transforming this meticulously preserved historic street into the canvas for a vibrant celebration that invited visitors to partake in a diverse array of activities. From captivating theatrical performances to hands-on experiences with intangible cultural heritage and immersive script-based adventures, the event seamlessly blended the essence of the ancient and the modern, breathing new life into traditional culture against the picturesque backdrop of the local surroundings.