Visitors flock to experience China Chic products during an exhibition in Shenzhen, Guangdong Province. /CFP
Visitors flock to experience China Chic products during an exhibition in Shenzhen, Guangdong Province. /CFP
Visitors flock to experience China Chic products during an exhibition in Shenzhen, Guangdong Province. /CFP
Visitors flock to experience China Chic products during an exhibition in Shenzhen, Guangdong Province. /CFP
Visitors flock to experience China Chic products during an exhibition in Shenzhen, Guangdong Province. /CFP
Visitors flock to experience China Chic products during an exhibition in Shenzhen, Guangdong Province. /CFP
China Chic has been a hot topic in China for years. It reflects not only the growing popularity of domestic brands among consumers, especially the younger generation, but also a renewed cultural confidence.
This trend was on full display at a cultural exhibition in Shenzhen, where visitors flocked to experience and purchase products with traditional Chinese cultural elements. During the exhibition, companies showcased their latest creations that blend traditional elements from the country's rich intangible cultural heritage with modern design and the latest technology.