In recent years, Iceland has become a well-known destination among Chinese travelers due to the popularity of the reality TV show "Divas Hit the Road." In this video, Lina Petra Thorarinsdotti, head of Visit Iceland, mentions unspoiled nature and other reasons for travelling to Iceland. She says Visit Iceland has also hosted workshops for outbound travel agencies in China. "This has been done in cooperation both with private meeting organizers as well as the local tourism authorities."