As the Lantern Festival illuminated the skies, China came alive with the spirit of tradition. Across the nation, regions buzzed with traditional festivities, providing the perfect backdrop for Chinese people to wear traditional attire like Hanfu on the streets and immerse in the diverse tapestry of Chinese culture. At the heart of this cultural revival lies the booming Hanfu market, projected to reach 24.18 billion yuan ($3.36 billion) by 2027. 

In this episode of BizTalk, CGTN's Aaron Liu discovered some of the enchanting tales behind China's historical treasures and the vast market potential driven by the Hanfu fashion trend.