Our Privacy Statement & Cookie Policy

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

Iconic U.S. magazine Sports Illustrated gets publishing lifeline

CGTN

Sports Illustrated, one of America's most storied magazines, saw an end to months of limbo Monday as a new 10-year publishing deal was announced.

The periodical had been dragged into a payment dispute between the company that owns the intellectual property rights to it, Authentic Brands Group (ABG), and its publisher, Arena Group.

The latter announced layoffs in January and later said the magazine's print edition would be axed in the summer.

On Monday, the turmoil appeared to have subsided as Sports Illustrated's owner said it has chosen a new company to publish the magazine, Minute Media, for a 10-year deal.

The new arrangement is expected to preserve the print edition of the magazine.

ABG's tweet on March 18 about its partnership with Minute Media in publishing Sports Illustrated. /@AuthenticBrands
ABG's tweet on March 18 about its partnership with Minute Media in publishing Sports Illustrated. /@AuthenticBrands

ABG's tweet on March 18 about its partnership with Minute Media in publishing Sports Illustrated. /@AuthenticBrands

London-based Minute Media already owns several sports websites including The Players' Tribune and 90min, as well as sports video highlights platform STN Video.

"Sports Illustrated is the gold standard for sports journalism and has been for nearly 70 years across both print and digital media. The weight and power of that distinction cannot be understated," said Asaf Peled, CEO of Minute Media.

In a joint press release with Sports Illustrated and ABG, Minute Media said it planned to push the publication to "technological innovation, catering to a wider audience on a global scale."

Minute Media's license with Sports Illustrated features an option to extend for up to 30 years.

L-R: Dylan Salter, Tyler Salter, Jamie Salter, Shaquille O'Neal, David Beckham, Corey Salter, Matt Salter, Shareef O'Neal and Cruz Beckham attend Sports Illustrated Club SI during the F1 Grand Prix in Las Vegas, U.S., November 18, 2023. /CFP
L-R: Dylan Salter, Tyler Salter, Jamie Salter, Shaquille O'Neal, David Beckham, Corey Salter, Matt Salter, Shareef O'Neal and Cruz Beckham attend Sports Illustrated Club SI during the F1 Grand Prix in Las Vegas, U.S., November 18, 2023. /CFP

L-R: Dylan Salter, Tyler Salter, Jamie Salter, Shaquille O'Neal, David Beckham, Corey Salter, Matt Salter, Shareef O'Neal and Cruz Beckham attend Sports Illustrated Club SI during the F1 Grand Prix in Las Vegas, U.S., November 18, 2023. /CFP

ABG said in January it had revoked a licensing deal with Arena Group after it missed a quarterly payment.

Sports Illustrated, first published in 1954, became a hit among athletes and fans owing to its color photos and long-form storytelling, and was the first U.S. magazine to reach the threshold of one million copies sold per week.

It later branched out to include an annual Swimsuit Issue which featured models and athletes pictured in swimwear in exotic locations around the world.

At its heyday in the early 1990s, print circulation neared 3.5 million but the magazine has since been reduced to monthly publication, in addition to its website.

"Minute Media has successfully proven that they are leading the way in a new era of sports storytelling, and we are excited and optimistic about this partnership and the future of Sports Illustrated as the preeminent lens into sport," said Daniel Dienst, executive vice chairman of ABG.

Source(s): AFP
Search Trends