Meet Chinese livestreaming sales icon, Dong Yuhui. Hailing from a rural village, the former English language tutor became a nationwide sensation in 2022. His witty style won him millions of followers overnight. Today, the 31-year-old is a household name who has the power and ambition to turn slow-selling agricultural produce and serious literature into best-sellers. CGTN's reporter Wang Qianhui caught up with Dong behind the spotlight twice over the past year and learned how this prominent influencer coped with confusion and criticism, and how he now embraces his responsibility.