A photo taken on March 23, 2024 shows models wearing traditional Chinese wedding costumes at the opening ceremony of the AW24 China Fashion Week in Beijing, China. /CFP
The autumn/winter 2024 (AW24) China Fashion Week has opened in Beijing, maintaining its focus on high-value themes such as Chinese aesthetics, innovation in intangible cultural heritage, the fusion of national trends, green sustainability, digital fashion, and intellectual property.
Over 130 significant fashion events, including fashion shows, trend releases, trade exhibitions, thematic exhibitions, high-end forums, and professional competitions, are set to unfold at fashion landmarks like Beijing's 751D·PARK.
A photo taken on March 23, 2024 shows a model wearing clothes designed with Chinese elements at the opening ceremony of the AW24 China Fashion Week in Beijing, China. /CFP
Hosted by the China Fashion Association, this edition of the AW24 China Fashion Week is deeply integrated with China's textile and apparel industry and key academic institutions, attracting over 100 fashion brands and more than 170 designers. It aims to promote and facilitate international fashion and cultural interaction, revitalizing China's contemporary fashion ecology, and enhancing the new quality productivity of China's fashion industry.
The opening ceremony focused on the study of traditional Chinese wedding customs, advocating for the ceremonial sense of Eastern aesthetics and wisdom. It employed design concepts rooted in traditional culture and innovation, integrating intangible cultural heritage craftsmanship and modern fashion elements into pattern making and styling, presenting celebration attire that symbolizes love.